What's behind our love affair with Love Island?
Love Island - the reality gameshow where contestants compete to find love - has charmed the nation.
The show boasts some impressive credentials: an idyllic location (Majorca); beautiful contestants (10 to kick off, plus weekly additions and evictions) and plenty of screen time (six hour-long episodes per week).
And it has viewing figures to match. Wednesday night's episode was the most-watched programme ever on ITV2, attracting three million viewers.
This beat the show's launch at the start of the month which previously claimed ITV2's highest ever audience with an average of 2.9 million viewers.
So why is it so successful?
BAFTA-winning presenter Iain Stirling's quippy voiceover certainly helps to lubricate the on-screen action.
Stirling studied law at Edinburgh University, before going on to present children's TV and earning his presenter stripes alongside a scruffy terrier puppet called Hacker.
The voice of Love Island, he now dates former MTV presenter and Love Island fan Laura Whitmore. She apparently pumps him for Island gossip on a regular basis.
And she's not the only celebrity fan - ex-Oasis frontman Liam Gallagher, rapper Stormzy (who made a surprise appearance on series three) and DJ Nick Grimshaw have all expressed a liking for the reality show.
American hotel heiress Paris Hilton appears to be watching too, tweeting to her 18 million followers: "@LoveIsland Jack & Dani are goals! 😍 #LoveIsland".
There's even the odd minor-celebrity thrown in to give it a little star dust, with Danny Dyer's daughter Dani (yes, really) one of the favourites to win.
The highest-rated show across all channels in its 9pm time slot, it's not just the Britons who love it. Love Island is now produced in seven other countries.
Within 24 hours of launching last month, Love Island Australia received the largest catch-up service ratings for an Australian reality TV show ever.
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